Your Perfect Ring
with Ron “Custom” Hansen
Ron brings decades of craftsmanship to every custom ring - creating pieces as unique as your love story.
Meet Ron “Custom” Hansen
As an accomplished jewelry designer, goldsmith, platinum-smith and diamond setter, Ron is the heart behind every custom piece.
With over 40 years of hands-on experience, Ron has helped thousands of couples bring their dream rings to life. Known for his warm, down-to-earth approach and dedication to quality, he works with you personally — guiding you through each step of the design process.
“My ultimate goal is to exceed your expectations of beauty, quality, experience and price.”
-Ron Hansen
Your Perfect Ring
with Ron “Custom” Hansen
Ron brings decades of craftsmanship to every custom ring - creating pieces as unique as your love story.
Design Your Forever Ring
in 3 Easy Steps
Send Us Your Inspiration
Have a design in mind? Upload a photo, sketch, or simply describe your dream ring. Whether it's your favorite Google or Instagram pic, Pinterest board or a family heirloom you love — we’ll take it from there.
We Design It for You
Our expert jewelers will translate your vision into detailed CAD renderings or sketches. You'll be able to review the design and request any changes before we begin crafting.
Approve & Create
Once you’re happy with the design, we’ll send you a quote. Upon approval, your one-of-a-kind ring is handcrafted in our Ashland workshop — where we proudly exceed expectations of style, quality, and price. Guaranteed. Experience for yourself why we get so much referral business. Happy customers are our ultimate goal & mission!
What We're Known For
Custom Engagement Rings
Each ring is made-to-order with personal input from you — and brought to life by Ron and our in-house jewelers.
Start Your Custom Ring
Certified Natural and UltraFire™ Lab Grown Diamonds
We hand-select every diamond, all certified and selected to match your vision, values and budget.
Shop Diamonds
Jewelry Redesigns
We take meaningful stones and settings from your past and transform them into modern treasures with new stories to tell.
Explore Jewelry Redesign
Certified Natural &
UltraFire Lab-Grown Diamonds
Gold & Gems provides premium quality diamond options for what makes sense FOR YOU! We love Natural and Lab Grown Diamonds.
Learn About Ultrafire Lab Grown Diamonds
Crafted by Hand,
Designed for You
Every custom piece at Gold & Gems begins with a conversation — and ends with something truly one-of-a-kind.
From first sketch to final setting, our in-house jewelers and gemologists bring your vision to life with care, precision, and artistry.
Jewelry Services You Can Trust
Expert care, honest advice, and everything done right here in-house.
Certified Insurance
Appraisals
Jewelry
Repairs
Custom Engagement
Ring Consultations
Jewelry
Redesigns
Gold & Platinum
Buying
Free Jewelry
Inspections & Cleanings
Creative
Consultations
Watch Battery
Replacement
Consignment
Opportunities
RON & RICH HANSEN
Southern Oregon’s Longest Running Family-Owned Jeweler
For over 40 years, the Hansen family has proudly served Ashland and beyond with honesty, heart, and unmatched skill.
As an accomplished jeweler, Ron “Custom” Hansen continues the legacy of personal service and local craftsmanship — helping couples, families, and collectors find or create the perfect piece.
Voted Southern Oregon’s Favorite Place to Buy Jewelry — Year After Year!
What Our Clients Say
Why Choose
Gold & Gems?
We’re more than just a jewelry store — we’re your trusted, local jeweler committed to craftsmanship, honesty, and service.Family-Owned Since 1982
GIA-Certified Diamonds
Free Shipping & Returns
5★ Customer Ratings
Award-Winning Service
Only at Gold & Gems
When it comes to life’s most meaningful moments, trust the jeweler Southern Oregon has loved for over 40 years.
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Visit Our Ashland Showroom
See Working HoursMeet Ron and our team in person, explore custom designs, preview diamonds, or bring in heirloom pieces for a redesign. Our expert jewelers produce outstanding pieces, made with love from our family to yours.
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Book a Free Consultation
Schedule AppointmentDesign your perfect ring, learn about diamond options, or ask us anything — from the comfort of your home. Virtual or in-store, we’re here for you.
