The Brilliance of Ideal

Discover the next evolution in diamonds. UltraFire™ Lab Grown Diamonds are all perfectly cut, high color & clarity, sustainably made, and hand-selected by experts for unmatched fire and beauty.

Not All Lab Diamonds Are Created Equal

Not All Lab Diamonds Are Created Equal

While lab-grown diamonds are becoming more popular, UltraFire™ lab grown diamonds sets itself apart by offering only the top-tier in every category:

  • Super-Ideal Cut Only: Every diamond is hand-cut to ideal proportions for maximum light return.

  • Colorless Brilliance: All UltraFire™ lab grown diamonds are D-F color.

  • High Clarity: Always VS or higher.

  • Certified & Authenticity: Comes with both an UltraFire™ lab grown diamonds Certificate and independent reports from IGI, GCAL, or GIA.
BROWSE DIAMOND SELECTION
High Tech Diamonds

High Tech Diamonds

For the first time in history, you have many diamond options!

We now provide quality eco-friendly lab-made diamonds
as well as our fine, natural diamonds.

Come in and see the exciting new options available to meet your diamond desires.

BROWSE DIAMOND SELECTION

Why UltraFire™ Lab Grown
Diamonds
Stands Apart

Not all lab-grown diamonds are created equal. Let’s take a closer look at how UltraFire™ lab grown diamonds compares to the rest.

Not all lab-grown diamonds are created equal. Let’s take a closer look at how UltraFire™ lab grown diamonds compares to the rest.

Feature Generic Lab Grown
Cut Quality Varies from "Good" to Excellent; often lower performance
Color Range D–J (colorless to near colorless)
Clarity IF–SI2; lower grades may have visible inclusions
Certification Varies; often lower-tier labs, sometimes treated to
enhance appearance
Selection Process Mass-selected, less quality control
Brand Trust Basic certification only, no brand guarantee
Price Point (1.5ct E/VVS1 Example) $1,750 (Excellent–Good–Fair cut)

UltraFire™ LAB GROWN Diamond

Ideal/excellent cut only for maximum brilliance
D–F only (colorless)
VS+ only; eye-clean with minimal inclusions
Includes GIA, IGI, or GCAL report and is entered into the UltraFire™ lab grown diamonds database for warranty and service
Hand-selected by gemologists to avoid flaws like shadows or zoning
Includes authenticity doc and brand backing
$1,950 (Ideal/Excellent cut, top-grade, certified)

Not all lab-grown diamonds are created equal. Let’s take a closer look at how UltraFire™ lab grown diamonds compares to the rest.

Generic Lab Grown
Varies from "Good" to Excellent; often lower performance
D–J (colorless to near colorless)
IF–SI2; lower grades may have visible inclusions
Varies; often lower-tier labs, sometimes treated to enhance appearance
Mass-selected, less quality control
Basic certification only, no brand guarantee
$1,750 (Excellent–Good–Fair cut)
A Diamond You Can Trust

A Diamond You Can Trust

At Gold & Gems, we know the lab-grown diamond market can be confusing. Some look good on paper but lack life in person. That’s why we:

  • Personally inspect every UltraFire™ lab grown diamond

  • Reject stones with dark shadows, zoning, or windowing

  • Guarantee brilliance, sparkle, and structural perfection

If it’s not worthy of your forever, it’s not UltraFire lab grown diamonds.

The UltraFire™ Lab Grown Diamonds Difference

Every UltraFire™ lab grown diamond is backed by the strongest protections available. Each stone includes:

Certified by trusted labs like IGI, GCAL, or GIA
Authenticated by our gemologists
Laser-inscribed with a unique ID
Entered into the UltraFire™ lab grown diamonds registry
for tracking, warranty, and security
Browse LAB-GROWN DIAMONDS

Engagement Rings

UltraFire™ lab grown diamonds shine brighter in our timeless engagement ring settings. From solitaires to halos, every ring is crafted to capture your story.

SHOP ENGAGEMENT RINGS

Fine Jewelry

Celebrate life’s everyday moments with elegant UltraFire™ lab grown diamond earrings, pendants, and bracelets.

Shop FINE JEWELRY

Custom Creations

Have a vision? We’ll bring it to life. Create something uniquely yours with the brilliance of UltraFire™ lab grown diamonds.

Start a Custom Design

Sustainable Luxury

UltraFire™ lab grown diamonds are grown using clean energy and cutting-edge technology that mimics the Earth’s natural process — resulting in a diamond that’s stunning, sustainable, and 100% guilt-free.

Our Promise

We’re not here to sell just any lab diamond. We’re here to deliver the one that sets a new standard.
UltraFire™ lab grown diamonds are hand-selected, certified, and crafted to be unforgettable.

The most brilliant lab diamond you can buy

Backed by decades of expertise

Trusted by couples and collectors nationwide

Special Orders Available

Have something unique in mind? Whether it’s a rare shape, custom size, or special request — we can make it happen.

Cushion

EL Cushion

Square

Marquise

Asscher

Sq Emerald

Heart

Trilliant

Bullets

Kite

Pentagon

Hexagonal

Rose Cut

Euro Cut

Lozenge

Briolette

Baguette

Half Moon

Flanders

Trapezoid

Shield

Star

Octagonal

Flower

What Our Clients Say

  • Visit Our Ashland Showroom

    Meet Ron and our team in person, explore custom designs, preview diamonds, or bring in heirloom pieces for a redesign. Our expert jewelers produce outstanding pieces, made with love from our family to yours.

    See Working Hours
  • Book a Free Consultation

    Design your perfect ring, learn about diamond options, or ask us anything — from the comfort of your home. Virtual or in-store, we’re here for you.

    Schedule Appointment