About Gold & Gems
Fine Jewelry

A Legacy of Craftsmanship, Community, and Trust

RON & RICH HANSEN

Southern Oregon’s

Longest Running Jeweler

For over 40 years, the Hansen family has proudly served Ashland and beyond with honesty, heart, and unmatched skill.

As an accomplished jeweler, Ron “Custom” Hansen continues the legacy of personal service and local craftsmanship — helping couples, families, and collectors find or create the perfect piece.

We believe everyone deserves access to high-quality, ethically sourced diamonds and personalized service that feels like family. We're here to guide you every step of the way — with expertise, transparency, and heart.

The Story Behind

What started as a small, family-run jewelry shop on the historic Ashland Plaza has grown into one of the most respected fine jewelry destinations in the Pacific Northwest. For over 40 years, we’ve been helping couples, families, and individuals mark life’s most meaningful moments — one handcrafted piece at a time. Our commitment to service, quality, truthful pricing and our wonderful customers have earned us the distinction of being the longest running jeweler in Southern Oregon!

Ron has enjoyed propelling Richard's legacy, bringing his love of design, commitment to craftsmanship, and belief in treating people like family to every conversation. That same passion lives on in every ring we create, every diamond we hand-select, and every relationship we build.

Gold & Gems Today

Still family-owned and operated, Gold & Gems is now proud to serve customers across all 50 states and 8+ countries. While we’ve embraced innovation and technology, our values haven’t changed: honesty, artistry, and one-on-one service you won’t find at chain stores.

Today, we offer a curated mix of:

  • Designer collections
  • Custom jewelry designed in-house
  • Hand-picked natural diamonds
  • And — the future of diamonds — UltraFire™ Lab Grown Diamonds

Why Customers Trust
Gold & Gems

We’re proud of our strong, consistent reputation for giving honest, expert advice — and treating every customer with care.

Personalized Guidance: We offer advice based on the latest inventory, trends, and your unique preferences.

Secure Shipping: Every order includes an Authority Seal and is fully insured for peace of mind.

Quality Assurance: All items are thoroughly inspected before they ship out.

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Voted Southern Oregon’s Favorite Place to Buy Jewelry — Year After Year!

Meet the Gold & Gems Family

Where Southern Oregon Gets Engaged — and Trust Always Comes First.

Founded in 1982 by Richard “King Richard” Hansen, Gold & Gems Fine Jewelry was built on family, integrity, and a passion for craftsmanship. Today, that legacy continues through the next generation, with a dedicated team that blends artistry, knowledge, and care in everything we do.Consistently voted Southern Oregon’s Favorite Place to Buy Jewelry, we take pride in earning our community’s trust every day. Because at Gold & Gems, trust isn’t just part of what we do — it’s the foundation of every relationship,and the heart of every piece we create.

Ron Hansen

Owner & Creative Director

Ron Hansen is the driving force behind Gold & Gems Fine Jewelry—a visionary designer, master craftsman, and creative entrepreneur whose passion for artistry and integrity has shaped the company for decades. Known for his hands-on approach and relentless pursuit of excellence, Ron leads every facet of the business, from design and custom creation to brand development and customer experience.

A true “Unicorn” in the industry, Ron combines artistic intuition, technical mastery, transparency and business acumen at a rare level. His ability to balance creativity with strategy has made Gold & Gems a trusted destination for exceptional jewelry, personal service, and meaningful engagement rings and fine jewelry

— Ron Hansen, Owner & Creative Director

“I never take for granted the trust our customers place in us. My mission is to exceed their expectations in every way—with honesty, knowledge, experience, fair pricing, and a finished piece that takes their breath away. Much of our business is gained from referrals, so that tells me that I am meeting my mission.”

*Outside the showroom, Ron can often be found behind a drum kit or out on the water —balancing his creative drive with a love of music, family, and the great outdoors.*

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Anna May

Jewelry Designer & Sales Consultant

Anna is an exceptionally talented jewelry designer with an eye for artistry and balance that defines her work. Known for her refined taste and creative intuition, she brings fresh ideas to every custom design and showroom experience. Her ability to truly listen to clients and translate their stories into meaningful, wearable art makes her one of the most trusted advisors in the industry

Anna’s professionalism and warmth are matched by her natural enthusiasm—she approaches each interaction with sincerity, attention to detail, and a genuine love for helping people celebrate life’s milestones through jewelry.

— Ron Hansen, Owner & Creative Director

“Anna’s care for people is remarkable. She makes every experience fun, genuine, and full of heart—and she does it all with a level of integrity that defines who she is.”

*Outside of work, Anna enjoys sketching, exploring nature, and spending time with friends and family—always finding inspiration in beauty, laughter, and connection.*

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Kathryn Shannon, G.G.

National Sales Director

As a Graduate Gemologist and seasoned jewelry professional, Kathryn brings a wealth of knowledge, leadership, and passion to Gold & Gems Fine Jewelry. Her background in gemology and luxury sales gives her a unique perspective on both the art and science of fine jewelry. She combines deep technical expertise with a natural ability to connect with clients, offering guidance and education that inspire confidence and trust.

Kathryn plays a vital role in shaping the company’s growth and national presence, building lasting relationships with partners and customers alike. Her professionalism, integrity, and commitment to excellence reflect the values at the heart of Gold & Gems.

— Ron Hansen, Owner & Creative Director

“Kathryn is a force of professionalism and heart. She blends deep gemological knowledge with authenticity and warmth—an exceptional combination that elevates everyone around her.”

*Kathryn loves traveling, discovering new dining experiences, and spending time with her family and friends—always seeking out life’s finer details, both in precious gems and in precious moments.*

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Michael Hansen, G.G.

Chief Financial Officer & Sales Specialist

Michael is one of the true pillars of Gold & Gems Fine Jewelry. As both Chief Financial Officer and a trusted sales professional, he brings balance, clarity, and insight to every aspect of the business—from financial strategy and operations to direct client service in the showroom. A Graduate Gemologist with an MBA, Michael combines analytical precision with genuine warmth and professionalism.

He is known for his thoughtful leadership, selfless nature, and unwavering integrity—qualities that make him not only an essential part of the company but also someone customers and colleagues deeply respect. Whether he’s reviewing reports or guiding a couple through the engagement ring process, Michael’s care for people always shines — Ron Hansen, Owner & Creative Director

— Ron Hansen, Owner & Creative Director

“Michael’s impact on this company is profound—he’s a pillar in every sense. His intelligence, heart, and integrity are matched only by his humility. I’m deeply proud to call him my brother.”

*Away from the showroom, Michael enjoys time with family & freinds, cooking, camping, hiking and furthering his knowledge through reading—combining relaxation with his trademark thoughtful calm.*

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Marcy Locke

Jewelry Consultant

Marcy brings over two decades of jewelry experience and a deep passion for helping people celebrate life’s most meaningful moments. Her career began in San Francisco in 2002, where she discovered her love for diamonds and fine jewelry while working with a wholesale diamond firm. Since then, she has built a respected career working with some of the most recognized jewelers in the industry, earning certification in diamond sales and developing a loyal clientele along the way.

At Gold & Gems, Marcy is known for her warmth, professionalism, and ability to make every customer feel valued. She combines expertise with empathy—helping clients choose pieces that reflect their stories and milestones with honesty and care.

— Ron Hansen, Owner & Creative Director

“Marcy brings heart and light into every interaction. Her care for people, her authenticity, and her positive spirit make her a joy to work with and a trusted face of our company.”

*Outside of work, Marcy enjoys spending time with family and friends, gardening, and exploring local events—bringing the same warmth and enthusiasm to life that she does to her customers.*

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Jodie Barnes

Administrator

Jodie is the organizational heartbeat of Gold & Gems Fine Jewelry—the one who keeps everything running smoothly behind the scenes. As a meticulous and thorough administrator, she ensures that every detail is handled with care and precision. From coordinating repairs and managing communications to assisting with sales during busy days in the showroom, Jodie’s versatility and dedication make her an indispensable part of the team.

Her professionalism is matched by her warmth and upbeat spirit, making her the kind of person everyone loves to work with. Whether she’s solving a problem, helping a customer, or organizing the next big project, Jodie brings energy, integrity, and joy to everything she does.

— Ron Hansen, Owner & Creative Director

“Jodie became a fast part of the G&G family. She brings integrity, fun, and efficiency to everything she touches—and we couldn’t imagine the place without her.”

*Outside of her administrative role, Jodie enjoys cooking, canning jam from her fruit trees, gardening and time with her family and friends—her laughter and energy are as constant outside the showroom as in it.*

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Jason “Jay-Jay” Williams

Master Goldsmith & Custom Design Specialist

With more than 35 years at the bench, Jason is a master craftsman who brings precision, artistry, and integrity to every piece he creates. He has an exceptional ability to translate complex ideas into beautifully executed designs, combining traditional techniques with modern innovation to achieve lasting quality.

Known for his steady hand and eye for perfection, Jason oversees everything from intricate restorations to one-of-a-kind custom builds. His pride in workmanship and dedication to excellence reflect the values that define Gold & Gems.

— Ron Hansen, Owner & Creative Director

“Jason is incredibly talented and gifted as a goldsmith and a master of jewelry repair. But his true genius is that he’s an even better person.”

*Jason balances his precision at the bench with creative outlets like drone photography and building intricate LEGO models, most often with his loyal sidekick Luna at his side.*

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Lisa Hansen

Jeweler & Lapidary Specialist

Lisa is a master of her craft—an exceptional jeweler and lapidary specialist whose precision and artistry set her apart in the industry. Known for her ability to hand-cut and meticulously inlay precious stones, she creates one-of-a-kind pieces that embody both technical excellence and creative soul. Her eye for design, attention to detail, and relentless pursuit of perfection have earned her deep respect among both peers and clients.

Her craftsmanship goes beyond skill—it’s driven by genuine care for clients and an unwavering commitment to bringing their visions to life. Every project she touches reflects both her integrity and her passion for beauty

— Ron Hansen, Owner & Creative Director

“Lisa isn’t just an extraordinarily talented jeweler—she’s my daughter. I’ve never known a more gifted artist; her talent is off the charts and it blows me away. I’m so proud to call her my daughter.”

*When she’s not crafting at the bench, Lisa enjoys various art mediums, restoring furniture, building creative planter boxes for her plants and succulents and enjoying time with her family and friends—always finding beauty in color, texture, and light.*

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Joe Dully

IT & Systems Specialist

Joe is the behind-the-scenes problem solver who keeps Gold & Gems running seamlessly in the digital age. With a rare combination of technical expertise and creative instinct, he manages everything from web development and photography to data systems, troubleshooting, and multimedia production. His precision and calm efficiency make him the go-to person for nearly any challenge that arises—technical or otherwise.

Beyond his skillset, Joe is known for his patience, kindness, and integrity. He approaches every task with professionalism and heart, always striving to make things better for both the team and the clients they serve.

— Ron Hansen, Owner & Creative Director

“Joe is one of those rare people who can do it all—and do it with grace. His intelligence, reliability, and genuine goodness make him indispensable. I trust him completely and I’m proud to have him on our team.”

*When he’s not managing tech and systems, Joe enjoys photography, music, and creative projects—always learning, building, and helping others find better ways to connect.*

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Richard “King Richard” Hansen

Founder

Richard “King Richard” Hansen founded Gold & Gems Fine Jewelry in 1982 with a simple vision—to bring craftsmanship, honesty, and heart to every piece of jewelry he created. His personality, humor, and genuine care for people quickly made him a beloved figure in the community. Known as much for his character as his craft, Richard built more than a business; he built a legacy of trust, creativity, and connection that continues to define Gold & Gems today.

Though now enjoying his well-earned legacy, “The King” remains an enduring presence—a name that brings smiles, stories, and gratitude from generations of customers and friends.

— Ron Hansen, Owner & Creative Director

“My mission has always been to make my dad proud. I’m blessed to have the opportunity to carry forward his lessons of integrity & hard work as I continue to grow what he started.”

*Now enjoying his well-earned legacy, Richard spends his time with family, sharing stories, watching his beloved Oregon Ducks football and staying connected to the community that still proudly calls him “The King.”*

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Our Beloved Shop Companions

At Gold & Gems, it’s not just the diamonds that sparkle — our little family behind the counter does too.

Meet Luna, our friendly shop dog who loves greeting visitors and occasionally sneaking in for a belly rub or two. Then there’s Jewels, our resident spider, quietly spinning her web near the window — a small reminder that craftsmanship and patience exist everywhere.

And of course, our lively fish tank, a long-time favorite among customers, adds a sense of calm and color to the showroom. Together, they make our space feel less like a store and more like a home — where every visit comes with a touch of warmth, charm, and a few unexpected smiles.

What Our Clients Say

Why Choose

 Gold & Gems?

We’re more than just a jewelry store — we’re your trusted, local jeweler committed to craftsmanship, honesty, and service.

Family-Owned Since 1982

GIA-Certified Diamonds

Free Shipping & Returns

5★ Customer Ratings

Award-Winning Service

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  • Visit Our Ashland Showroom

    Meet Ron and our team in person, explore custom designs, preview diamonds, or bring in heirloom pieces for a redesign. Our expert jewelers produce outstanding pieces, made with love from our family to yours.

    See Working Hours
  • Book a Free Consultation

    Design your perfect ring, learn about diamond options, or ask us anything — from the comfort of your home. Virtual or in-store, we’re here for you.

    Schedule Appointment